What happens if you reduce the ratio between the loss of five per cent? "Imagine the impact on the portfolio. Thinking about the specific data that could be used to attract new customers. See what you can allocate the budget growth-promoting activities.

But what it leads to a loss ratio of five per cent reduction? Is it possible? Finally, you can do very much on personal injury prevention. They see their best customers a couple of times a year. And the other customers? Too oftensmall or remote clients are never seen. Many policyholders have been omitted, when personal visits, the only way you will be given advice on accident prevention.

What is the solution?

A strong accident prevention communications program. Communication injury prevention is valuable for the following reasons:

Reaches all sizes and locations of customers with low cost per image.
It can be repetitive, which is responsible for the change of behavior is crucial.
It candesigned specifically for customers with specific experience of loss or risk factors.
It complements and extends the work of your advisor.
It provides a strong sense of service, even if there is no personal contact.

How does it work?

First, your financial analyst or to subscribe to identify a list of policyholders that high potential for a loss, you must be qualified by you. For example, if you had a lot of credit fire, you may wish toTARGET accounts with non-protected buildings. If there are casualties were severe hearing loss, you can target accounts with noisy work environments. Or, if you have a high concentration of insured persons in a hurricane zone have, you may want to concentrate in a geographic area by lowering the risk of disaster or loss of content. From reviewing the trend of loss, you know what kind of damage that are caused this problem your book a year.

Once the risksYou want to achieve, plan a campaign stop in order to accounts and limit the risks. The campaign is an e-newsletter, a postcard Tip of the month to include a training manual for employees, accident prevention signs ready to be booked, or a number printed newsletter - the possibilities are endless, and the average should be exactly the achievement of specific objectives.

Consistency is crucial. Spreading the communication throughout the year with a frequency of at least once a month.If possible, keep an eye on x-data and make sure you communicate heavily in 120 days before renewal. This has the added benefit of customer satisfaction.

Incident Communication provides a win-win. Most campaigns only cost a few dollars for each account. So if you reduce or even prevent the loss, the campaign has already paid. Although not prevent a loss, create goodwill and increase the chances of keeping the bill at the time of renewal. If you wanthow to hike in profits this year, begin to carefully evaluate your efforts to prevent accidents. It could also improve your loss ratio of five per cent!

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